Short Advertisements and the Reprogramming of Social Consciousness

The report provides a critical analysis of how short marketing slogans and digital content on platforms like TikTok and Instagram are fundamentally reshaping social consciousness and individual identity. It explains that through repetition, emotional appeal, and neuro-linguistic techniques, these concise messages bypass critical thinking, leading to the internalization of consumerist values where self-worth is tied to appearance and consumption The document details the negative psychological, social and emotional impacts, including increased anxiety, compulsive buying and the erosion of intrinsic values in favor of superficial metrics. Finally, it proposes systemic interventions, notably the development of an AI-powered automated awareness system by CEO Setaleur Momen Ghazouani initiative, designed to counteract manipulative messaging in real time