Short Form Content & Human Language in Digital Customer Success with Anika Zubair of Griffin | Episode 034

Enter the contest for a Gold Pass ($1300 value!) to the Customer Success Festival in Austin (Feb 13 & 14, 2024) by following these steps:Review the podcast on your platform of choice and send a quick screenshot to [email protected] to this LinkedIn post and Like it: https://www.linkedin.com/feed/update/urn:li:activity:7152780848642068480Leave a comment on that same post about what aspect of CS Festival you're most looking forward to or any questions comments you might have about the event.Today's Guest Anika Zubair is a CS household name and award winning customer success leader who is constantly providing insanely valuable content to the community. She has led and scaled many functions throughout her career and is currently Head of Customer Success at Griffin. There are so many valuable nuggets of information to pull away from our conversation in this episode including:Leveraging technology to meet our customers where they are with what they needCovid normalized digital engagementThe resurgence of QR codesTransitioning from full-time gig to consulting and backThe difficulty of the current job marketUsing ‘CS Trailers’ to solve for customer engagement via short form, TikTok style video and how this style aligns with how people are consuming content todayCombining short videos (max 90 seconds) with analytics and strong call to actions can lead to strong customer engagementPractical example of a short onboarding flowThings like 'Spotify Wrapped' are HARD to get to but so effective if you doCelebrating customer wins and demonstrating value digitallyIt’s ok as B2B to communicate like B2C - we are all just humanAnika's LinkedIn: https://www.linkedin.com/in/anikazubair/Apps:Cast.app - Virtual Digital CSMBagel - Tie product features to revenue opportunities and customer feedbackContent:This is Growth PodcastRevenue Today PodcastCS Office HoursShoutouts:Dan EnnisJay NathanJeff Breunsbach+++++++++ If you're a new Digital CX leader looking to fast-track your onboarding, an individual contributor wanting to learn more about Digital or a senior leader looking for ways of enabling your team - look no further than the Digital CX Masterclass: visit https://digitalcustomersuccess.com/masterclass. Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value  from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.  Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic🎬 This content was edited by Lifetime Value Media.Learn more at: https://www.lifetimevaluemedia.com