Short: Measles, mistrust and mixed messages

Canada’s measles elimination status is at risk for the first time in decades, with Alberta among the hardest-hit provinces. This week on West of Centre Short, host Rob Brown speaks with University of Calgary health law expert Lorian Hardcastle about why Alberta is seeing a significant resurgence in cases — and the political forces that may be influencing the response.Hardcastle says Alberta’s delayed reaction and initial silence from key leaders point to a deeper shift in how public health is communicated post-COVID. She traces the province’s rising vaccine hesitancy to pandemic-era rhetoric about personal freedom and medical coercion, which she says has now extended to routine immunizations like the MMR (measles, mumps, rubella) shot.With vaccination rates below 30 per cent among school-aged children in some Alberta communities, the province remains especially vulnerable. And while awareness campaigns and extended clinic hours have now ramped up, Hardcastle warns the damage may already be done.