Short Term Rental Owners & Influencers Unite with Jordan Kahana - Episode #204

There’s a significant difference between branding and marketing, and Jordan Kahana, our most recent guest will tell us why. Jordan’s first break was by a desert dog video that went viral on The Dodo with 120 million views! That’s what started Jordan’s journey into marketing but how did he go from that to the short term rental marketing platform that is Stayamo today, a marketplace that has over 600+ homes to  rent to 2000+ creators worldwide. Jordan and his team achieved this by combining vacation rentals model with content creators, and he’s laying out the entire game plan in our episode today. Influencer marketing sometimes gets a bad rep but perhaps because it is misunderstood or even maybe underutilized. Influencers are mostly viewed from an entertainment perspective but can be used as a source of lead generation and brand awareness as there are multiple eyeballs that pay attention to what they talk about and where they go. Enter short term rentals. Tenants love seeing themselves in the place first before considering staying. Content creators give the audience a firsthand, even a creative look into the rental space, allowing them to see what it’s like staying there. It’s a stroke of genius and a combination that gives home owners the ability to even possibly get photography, video and marketing  of their house in exchange for a stay. From his love for dogs and a viral video, to a unique global marketplace, Jordan is yet another example proving that YOU are always just one experiment away. HIGHLIGHTS OF THE EPISODE: 5:31 Market vs Branding 31:36 51% for the homes, 49% for the influencers 50:40 Advice for short content KEEPING IT REAL: 1:03 Introduction 4:24 Jordan's Story 7:32 Jordan's Brand 8:44 Managing NFL social media 10:01 Jordan's Viral Video 16:11 How Jordan got into short term rentals 18:21 Best of Airbnbs 20:39 The houses and influencers 24:10 The power of photography 39:12 What do the influencers pay 42:20 Future of Stay Amo 46:12 StayAmo.com NOTABLE QUOTES: 6:35  “…Marketing is someone who is like, Hey, this is what I'm interested in. These are the avenues and these are the buckets. But when you associate a certain company or activity or something that is branding...” - Jordan Kahana CONNECTING WITH THE GUEST Website: https://www.stayamo.com/ LinkedIn: https://www.linkedin.com/in/jordan-kahana-a1a9397 Instagram: https://www.instagram.com/stayamo/ Get coached on how you can repurpose your existing home or investment property into an Airbnb with me: https://experimentrealestate.com/hospitable-hosts Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment Hospitable Hosts book: https://amzn.to/3e4LEhE Instagram: https://www.instagram.com/therealestateexperiment/?hl=en Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0 #influencer #contentcreator #shorttermrental