‘Shortcast’ 10-minute podcasts set to surge as tipping point for digital audio over radio 18 months off; SCA bets future on one-stop LiSTNR platform

from Mi3 Audio Edition · host Mi3 & iHeart Podcasts Australia

SCA CEO Grant Blackley says Silicon Valley tech players are raving about the company’s just launched LiSTNR platform as “world-beating” - it bundles broadcast radio brands and content with livestreaming, podcasts and new music formats in a personalised, logged-in user experience. Blackley, SCA’s Chief Content Officer Dave Cameron, and Digital Audio GM, Grant Tothill predict LiSTNR will propel audience discovery of more audio genres and formats to new highs as the market doubles by 2024.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Mar 4, 2021

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‘Shortcast’ 10-minute podcasts set to surge as tipping point for digital audio over radio 18 months off; SCA bets future on one-stop LiSTNR platform

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