Shortleaf Brewery: Finding Your Balance

Key Takeaways:- Developing a strong business plan is important for securing financing. Having a clear vision and story is also helpful.- Understanding your business model and communicating it clearly to customers is important to avoid confusion and negative feedback early on.- Building community involvement through programs like a pint club and events helps create loyal customers and advocates.- Having a diverse team that brings different skills and perspectives can help the business in areas like legal, finance, operations, etc.- Finding a balance of passion for the work while also having other sources of income helps ensure long term sustainability of the business.- Constantly evaluating and adapting offerings to meet customer interests helps broaden appeal and sales over time. "I've been teaching for 15 years, there's no way if I taught the same way I taught when I first started, I wouldn't be teaching anymore. There's just no way. So it's important for us as a business to be, flexible and understanding to our clients, our customers that walk in the door, but also our our employees that walk through the back door." -Michael Crowell Shortleaf BrewingInstagramFacebookLocationsWinghaven7434 VILLAGE CENTER DRIVE O'FALLON, MO 63368  T: (636) 265-4004----------Lake of the Ozarks311 SOUTH BUSINESS ROUTE 5CAMDENTON, MO 65010---------  Connect with the HostMatthew ShippBe a guest: https://emberisolutions.com/harvest-to-pour/LinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/ Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp