Should Agencies Show Clients Everything? | Episode 204

[Cold open [A listener feeds Cody’s Panda Express addiction] ends at 9:02.]Giving clients total transparency into their leads sounds like a good idea until they start seeing the garbage that comes with the gold.When you open the black box of lead generation, clients often fixate on the junk instead of the lower lead costs. Moving up the funnel with services like LSAs naturally increases the volume of "trash" leads your agency has to manage. If a client isn't prepared for that reality, they will panic over a drop in impressions even when ROI is climbing.We’ve realized our job is to provide results, which often means acting as a barrier between the client and the noise. We are now using voice and text AI to filter out non-serious leads before they ever land on a client's desk. Protecting your client's time this way prevents them from fixating on the "garbage" that naturally comes with scaling.Transparency without education is just a recipe for client anxiety. You have to decide if you want to be a raw data provider or a partner who protects the client’s time. It’s unsexy work, but it’s the only way to scale your agency without losing your mind.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact