EPISODE · Feb 26, 2026 · 2 MIN

Should brands care more about being linked or mentioned?

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating a Wikipedia presence drove measurable visibility improvements for his company within eight months of launch. The discussion covers Wikipedia's role as a trust signal for AI models and practical strategies for brands to establish authoritative presence on the platform.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating a Wikipedia presence drove measurable visibility improvements for his company within eight months of launch. The discussion covers Wikipedia's role as a trust signal for AI models and practical strategies for brands to establish authoritative presence on the platform. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Should brands care more about being linked or mentioned?

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How long is this episode of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast?

This episode is 2 minutes long.

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This episode was published on February 26, 2026.

What is this episode about?

Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating a Wikipedia presence drove measurable visibility improvements for his company within...

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