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Sep 14, 2026 30 min

Should Colleges Be on Snapchat?

from Higher Ed Pulse Hosted by Enrollify

Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year-olds amidst tightening platform ad restrictions. Erik shares valuable lessons from his previous work at TikTok in travel and quick-service dining, emphasizing the power of organic content, strategic retargeting, and authentic, unpolished creative. Learn why institutions must venture beyond traditional platforms, step out of their comfort zones, and commit real support to drive meaningful enrollment growth. Related Links: AI Engage Fall Summit 2026 Pew Research Center, Teens' Experiences on TikTok, Instagram and Snapchat Eduventures / Encoura, Who To Turn To: The Roles Impacting Students' College Choices 2025 E-Expectations Trend Report - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

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Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year-olds amidst tightening platform ad restrictions. Erik shares valuable lessons from his previous work at TikTok in travel and quick-service dining, emphasizing the power of organic content, strategic retargeting, and authentic, unpolished creative. Learn why institutions must venture beyond traditional platforms, step out of their comfort zones, and commit real support to drive meaningful enrollment growth.

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Frequently asked questions

How long is this episode of Higher Ed Pulse?

This episode is 30 minutes long.

When was this Higher Ed Pulse episode published?

This episode was published on September 14, 2026.

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