Should Customer Input Govern Innovation?

Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist? Guest 1: Thomas H. Murphy, SVP & CIO, AmerisourceBergen Guest Bio: https://www.ciotalknetwork.com/contributor/thomas-murphy/ Guest 2: Simon Szykman, CIO, The Department of Commerce Guest Bio: https://www.ciotalknetwork.com/contributor/simon-szykman/ Guest 3: Michelle R. McKenna, CIO, Constellation Energy Guest Bio: https://www.ciotalknetwork.com/contributor/michelle-mckenna/ More on this Episode: https://www.ciotalknetwork.com/should-customer-input-govern-innovation/ More on Innovation: https://www.ciotalknetwork.com/topics/innovation/ Visit CIO Talk Network Website: https://www.ciotalknetwork.com/ Subscribe to our Newsletter: https://www.ciotalknetwork.com/subscribe/ Nominate Guests or Sponsor: https://www.ciotalknetwork.com/contact/