EPISODE · Sep 17, 2021 · 29 MIN
Should DTC Brands Sell to Mass Merchandisers?
from Ecommerce Conversations · host Practical Ecommerce
Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling goods to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has it worked out for Beardbrand? I asked Lindsey that question and more.
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Should DTC Brands Sell to Mass Merchandisers?
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