EPISODE · Sep 17, 2021 · 28 MIN
Should DTC Brands Sell to Mass Merchandisers?
from Ecommerce Conversations · host Practical Ecommerce
Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling goods to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has it worked out for Beardbrand? I asked Lindsey that question and more.
What this episode covers
Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling goods to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has it worked out for Beardbrand? I asked Lindsey that question and more.
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Should DTC Brands Sell to Mass Merchandisers?
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Frequently Asked Questions
How long is this episode of Ecommerce Conversations?
This episode is 28 minutes long.
When was this Ecommerce Conversations episode published?
This episode was published on September 17, 2021.
What is this episode about?
Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling goods to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has it worked out for Beardbrand? I...
Can I download this Ecommerce Conversations episode?
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