Should every business be using a social media dashboard? – EMERIC ERNOULT | DMR #125

Today I’m pleased to be joined by someone who’s crazy enough to compete with hootsuite! He’s an entrepreneur with a passion for SAAS businesses - welcome to DMR, Emeric Ernoult. You can find Emeric over at AgoraPulse.com. https://www.youtube.com/watch?v=_OrrGycblRA On this episode of Digital Marketing Radio we discuss  whether every business be using a social media dashboard, with topics including: Why build a social media dashboard? What kind of efficiencies can a small business gain by using a social media dashboard? Isn’t it best just to focus all your efforts on the one social network and do a quality job there? Why do you focus on Facebook, Twitter and Instagram? What are the biggest opportunities on those networks at the moment? Is it still important to drive traffic back to your site and build your own email list? What’s the future for these social networks? How will they continue to evolve? N.B. I introduced Emeric saying that he was "crazy enough to compete with Hootsuite" - here's an interesting blog post that compares the various social media management tools, showing that AgoraPulse are doing very well indeed! [Tweet ""Ask: Are these things going to help us build the business we want to build? Yes or No!" @eernoult"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? ChartMogul [Analytics for Stripe and other payment software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Active Campaign [Email marketing, marketing automation & sales CRM software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Wake up every morning and ask yourself "Am I going to focus on the most important thing to take my business to the nest step, to build my long-term vision, to build towards my long-term goal?"