Should fast-food restaurants suggest a tip?

Is tipping out of hand at fast-food restaurants? This week’s episode of A Deeper Dive I speak features Robert Byrne, director of consumer and industry insights with our sister company Technomic, who talks about convenience, value and tipping. Byrne oversees consumer surveys with Technomic talks extensively about consumers’ views on a host of issues related to restaurants. He discusses why consumers use restaurants, including why convenience is so important to consumers and what they think about when it comes to value right now. He also talks a lot about tipping. More counter service restaurants have been adding tipping as an option but have also run into at least some consumer resistance when they do. Are QSRs asking for too much when they suggest a tip? Is that a risk to their relationship with consumers. Byrne discusses these and all other issues.