Should Generosity be Measured by ROI?

In this conversation, Eric Fleshood and Katie Brubaker explore the role of ROI in generosity and why biblical stewardship goes beyond measuring results. Through the parable of the talents, they discuss how our view of God shapes the way we handle what He has entrusted to us. Rather than seeing God as a demanding taskmaster focused only on outcomes, we are invited to know Him as a generous Master who calls us into relationship, faithfulness, and trust. Discover why good stewardship begins with understanding the heart of God—and how generosity becomes a response to His grace rather than a checklist to complete.Cru Foundation and The Smarter Generosity Podcast exist to accelerate the Great Commission through Smarter Generosity.To talk through your own stewardship questions, start a conversation with a Cru Foundation specialist.This content is provided for spiritual edification and educational purposes only and should not be considered legal or tax advice. Please consult your professional advisor regarding your specific situation.