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Should Hollywood Take the Microdrama Boom Seriously? episode artwork

EPISODE · Feb 12, 2026 · 32 MIN

Should Hollywood Take the Microdrama Boom Seriously?

from The Town with Matthew Belloni · host The Ringer

Matt is joined by Shicong Zhu, head of West Coast Studios at DramaBox, to discuss just how successful and profitable vertical micro-dramas have become, how they are produced so cheaply, the genres that work best for vertical video, and whether this is a threat to traditional Hollywood filmmaking (00:00). Matt finishes the show with an opening weekend box office prediction for ‘Wuthering Heights,’ ‘Goat,’ and ‘Crime 101’ (25:47). Host: Matt Belloni Guest: Shicong Zhu Producers: Craig Horlbeck, Jessie Lopez, and Jon Jones Theme Song: Devon Renaldo AVATAR: FIRE AND ASH. FOR YOUR CONSIDERATION. Learn more about your ad choices. Visit podcastchoices.com/adchoices

What this episode covers

Matt is joined by Shicong Zhu, head of West Coast Studios at DramaBox, to discuss just how successful and profitable vertical micro-dramas have become, how they are produced so cheaply, the genres that work best for vertical video, and whether this is a threat to traditional Hollywood filmmaking (00:00). Matt finishes the show with an opening weekend box office prediction for ‘Wuthering Heights,’ ‘Goat,’ and ‘Crime 101’ (25:47). Host: Matt Belloni Guest: Shicong Zhu Producers: Craig Horlbeck, Jessie Lopez, and Jon Jones Theme Song: Devon Renaldo AVATAR: FIRE AND ASH. FOR YOUR CONSIDERATION. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Should Hollywood Take the Microdrama Boom Seriously?

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Frequently Asked Questions

How long is this episode of The Town with Matthew Belloni?

This episode is 32 minutes long.

When was this The Town with Matthew Belloni episode published?

This episode was published on February 12, 2026.

What is this episode about?

Matt is joined by Shicong Zhu, head of West Coast Studios at DramaBox, to discuss just how successful and profitable vertical micro-dramas have become, how they are produced so cheaply, the genres that work best for vertical video, and whether this...

Can I download this The Town with Matthew Belloni episode?

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