EPISODE · Mar 31, 2022 · 22 MIN

Should I Expand My Brand or Stay Niche?

from AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

#1215 Today I'm talking to Matt of SkylandersCharacterList.com, who's in an interesting niche—and an interesting predicament. (You may also remember Matt from episode 10 of The Community Experience!) He started a business in a very focused niche: selling collectibles for Skylanders, a toys-to-life action-adventure video game series that's no longer being made. It's been going well, but Matt is worried that his market might dry up. Matt started one inch wide and one mile deep. So should he go wider, or deeper? That's what we discuss today. Show notes and more at SmartPassiveIncome.com/ap1215.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Matt started a very niche business selling Skylanders collectibles—he went one inch wide and one mile deep. So should he go wider, or deeper?

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Should I Expand My Brand or Stay Niche?

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This episode is 22 minutes long.

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This episode was published on March 31, 2022.

What is this episode about?

#1215 Today I'm talking to Matt of SkylandersCharacterList.com, who's in an interesting niche—and an interesting predicament. (You may also remember Matt from episode 10 of The Community Experience!) He started a business in a very focused niche:...

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