Should I Expand My Brand or Stay Niche?

#1215 Today I'm talking to Matt of SkylandersCharacterList.com, who's in an interesting niche—and an interesting predicament. (You may also remember Matt from episode 10 of The Community Experience!) He started a business in a very focused niche: selling collectibles for Skylanders, a toys-to-life action-adventure video game series that's no longer being made. It's been going well, but Matt is worried that his market might dry up. Matt started one inch wide and one mile deep. So should he go wider, or deeper? That's what we discuss today. Show notes and more at SmartPassiveIncome.com/ap1215.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.