Should I Separate the Brands of My Business and Podcast?

Today's question comes from Priest, who has a question about marketing his podcast. Should he market his podcast as a separate brand, or should he keep it with his existing audience? Priest's site is http://www.affiliatemission.com/. Do you have a question about marketing? Record it at http://www.askpat.com/. Thanks to our sponsor, Active Campaign. To learn more about their integrated, automated marketing campaign and to get a free trial, visit http://activecampaign.com/askpat. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.