EPISODE · Aug 4, 2023 · 2 MIN
Should I Use LTV If I Target High ACV Customers?
from SaaS Metrics School · host Ben Murray
In episode #22, I address customer lifetime value (LTV) when we chase mid-market and enterprise customers. Does LTV provide much value in a higher ACV environment? - What’s my target market? - Low price point SaaS lives and dies by LTV to CAC - The use of MIN, MEDIAN, and MAX SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
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Should I Use LTV If I Target High ACV Customers?
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