EPISODE · Mar 23, 2026 · 10 MIN
👩💼 Should Lash Artists Use a Personal Brand or Business Page? - 86
from Full Time Lash Artist Podcast with Cosmina Esanu · host Cosmina Esanu
One of the biggest questions new lash artists ask after training is:Do I need a brand-new Instagram page… or can I use the one I already have?In this episode, we break down one of the smartest social media decisions beginner and growing lash artists need to make—especially if you already offer other beauty services like esthetics, skincare, brows, or facials.We talk about:Should you start a new lash page or keep your current account?When it makes sense to combine services under one InstagramWhy small beauty accounts shouldn’t throw away existing tractionThe difference between a personal brand and a business brandWhy people connect with people more than logosHow to rebrand your page the right way if you offer multiple beauty servicesWhy your name can be your best long-term brand assetHow to future-proof your content if you plan to add more services laterWhy your personal life can actually help you attract more clientsHow shared interests build trust and make people more likely to bookIf you’ve been stuck overthinking your Instagram setup, your niche, or how to position yourself online as a lash artist… this episode will help you stop guessing and build a page that can actually grow with you.Connect with Cosmina on IGSign Up For A Free Lash TrainingText Me Here On My Podcast Contact Any Questions About My Lash Classes
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One of the biggest questions new lash artists ask after training is: Do I need a brand-new Instagram page… or can I use the one I already have? In this episode, we break down one of the smartest social media decisions beginner and growing lash artists need to make—especially if you already offer other beauty services like esthetics, skincare, brows, or facials. We talk about: Should you start a new lash page or keep your current account?When it makes sense to combine services under one Instag...
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👩💼 Should Lash Artists Use a Personal Brand or Business Page? - 86
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