Should Marketers be Channel Agnostic?

What this episode covers

Colin Jeffries and Eric Reed talk through the resurgence of channel agnosticism. On the one hand, marketers try to build funnels anywhere customers are active. On the other hand, marketers leverage channel native content to build funnels only on specific channels. Which one is right: should marketers strive to provide a great experience across all channels, or instead only focus resources on a limited few? In which situations do businesses want to exclude channels from their mix? Not all channels are created equal, but in our effort to reach more customers how should we prioritize them? The Rethink Marketing Podcast is available on all major podcast platforms or on our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

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