EPISODE · Jan 15, 2026 · 49 MIN
Should my marketing team be podcasting?
from Sidetrekked
We’re back! In the season 3 premiere episode of Sidetrekked, Emilee and Shayne discuss what we learned during our first year of podcasting (1:48). They discuss the work involved in getting a podcast off the ground, and they welcome Sidetrekked producer Nick Grobe to discuss the process of prepping and recording each episode (9:10). They also touch on the decision to incorporate video, some best practices we’ve established for recording, and how to know if a podcast is right for your company (23:00). In Problem Solved, Emilee and Shayne welcome Trekk Social Media Strategist Sean Burke to discuss how we distribute the podcast (35:00). Finally, Sean sticks around for Mics At the Bar where Trekk Chief Creative Officer Michael Wilson has some fun questions for Sean about the social media landscape.
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Should my marketing team be podcasting?
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