Should Netflix Start Streaming Music?

Could music become Netflix’s next big content category? In this episode, we break down Warner Music Group CEO Robert Kyncl’s case for bringing music to Netflix, why it could give both Netflix and the music industry more leverage against YouTube, and how advertising could make the opportunity more compelling. We also explore the challenges, from licensing economics and consumer behavior to whether Netflix actually needs a full music offering. Then, on the road to Trapital Summit, Epidemic Sound’s VP, Strategic Music Partnerships, Jesper Staffas joins us for a bold prediction: traditional record labels and music companies will increasingly look like IP law firms with music divisions. CHAPTERS 04:39 Why Music Wants Netflix 09:34 The Case for Netflix 10:18 Netflix’s Ad Opportunity 13:34 Why Netflix May Pass 16:16 The Consumer Behavior Problem 21:18 Should Netflix Test Music? 25:21 Bold Prediction: Music’s Legal Future 26:01 More Lawyers Than A&Rs? 27:30 Music Licensing and Brands Get your tickets here - September 15 in LA: Trapital Summit Tickets SPONSORS Chartmetric: Listen in for our Stat of the Week Symphonic: Distribute your music to one of the largest networks in the industry. Symphonic delivers your music to over 200 digital service providers ensuring that you’re monetizing every stream and use of your music on Spotify, TikTok, YouTube, and more TRAPITAL Where technology shapes culture. New episodes and memos every week. Sign up here for free.