Should nonclinical home care be serving a bigger role?

Send us Fan MailWhen most people think of “home care” or “home health,” they think of clinical or skilled therapy services at home. However, as the “Silver Tsunami” of Baby Boomers continue to age, there’s an exponential need for nonclinical home care. By helping with activities of daily living, providing personal monitoring and supervision, serving as a companion, running errands and much more, nonclinical caregivers help seniors age in place with greater independence.Jeff Salter – founder and CEO of Caring Senior Service – has been leading his company for 30 years to meet these needs. In this discussion with host Stan Massey of Transcend Strategy Group, Jeff delves into the lack of awareness and understanding about the availability of nonclinical home care, as well as key opportunities and challenges of this important service.The conversation covers the details of the crucial role nonclinical home care serves. Jeff and Stan also talk about the gaps custodial care can help fill in partnership with clinical providers, the current lack of reimbursement or tax breaks for nonclinical care at home, the impact technology will have on home care innovations, and the career opportunities for home caregivers – including workers being displaced by technology in retail and food service.Jeff began his career in home health and quickly saw a glaring need for greater custodial home care. He started Caring Senior Service in 1991, launching the company in Odessa, Texas. After expanding across the state for 12 years, the company began offering franchises in 2003 and today has 45 locations in 20 states.To celebrate Caring Senior Service’s 30th anniversary – and to bring national attention to the outstanding needs in senior care – Jeff is embarking on a 9,000-mile electric bike journey starting April 1, 2021 (no foolin’!). He will ride to each of his franchise’s 45 locations and begin a dialogue with each community on how they can join him to Close the Gap in Senior Care.