Should paying for TV guarantee an ad-free experience?

Remember when paying for TV meant skipping ads? That was the big promise of subscription television, and later, streaming. But these days, if you avoid the ads, increasingly you have to pay even more.It's a practice that's landed Amazon in court, with the ACCC alleging the company relied on unfair contract terms to introduce ads to Prime Video after customers had already signed up. Amazon is reviewing the case, but where does that leave viewers?