Should Plumbers Just Buy Their Leads?
from Smoke & Receipts
Bought leads can fill a slow week, but they make a poor base for a plumbing business. We cover owned channels, how Local Services bills a plumber and a 90 day order of work. Many lead sellers send the same request to three or four plumbers at once, so a shared lead is a race that often goes to whoever quotes lowest. Owned channels like your Business Profile, website and reviews make you the only plumber in the conversation, and you keep the customer. Local Services charges per valid lead, so your business hours act as a billing setting. From October 1, 2026, missed calls during business hours are charged when the caller holds more than 20 seconds. Harvard Business Review found only 37% of 2,241 companies answered a web lead within an hour. Turn on a missed call text back and ask every caller the problem, urgency and address. The 90 day plan starts with the profile, website and review requests, adds Local Services and a small Search test in days 31 to 60, then keeps what books jobs at a cost you like. Receipts and sources: https://clickflame.com/blog/plumber-lead-generation
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Bought leads can fill a slow week, but they make a poor base for a plumbing business. We cover owned channels, how Local Services bills a plumber and a 90 day order of work.
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