Should Portals be Terrified by AI Agentic Search? with Mal McCallion

Simon Baker and Malcolm McCallion discuss the transformative impact of AI agentic search on the real estate industry.They explore the differences between generative AI and agentic AI, emphasizing the purpose-driven nature of the latter. The conversation delves into how agentic search democratizes property searches, the implications for traditional real estate portals, and the future of search technology, including voice interaction and personalization. They also consider the potential for AI to disrupt existing business models in real estate, leading to a post-aggregator world where consumer experiences are tailored and efficient.