Should PR ditch phone calls? Gen-Z pros debate

A pair of young PR stars are guests on this week’s Beyond the Noise podcast, discussing AI, office attendance, navigating LinkedIn and more.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.This week, we hear from Chris Maho, account manager at The Romans, and Holly Ryan, account director at WA Communications – both of whom were shortlisted as People Stars in PRWeek’s People and Places Awards last month.In conversation with PRWeek UK deputy news editor Evie Barrett, the pair speak about targeting Gen Z as a demographic, whether they think comms has an ageism problem, and using social media to boost your professional profile.Elsewhere, they address the stereotypes that young comms professionals dislike phone calls, and that social events in PR are becoming less alcohol-centric. Hosted on Acast. See acast.com/privacy for more information.