EPISODE · Oct 7, 2025 · 3 MIN

Should SEO own AEO?

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Enterprise organizations struggle with AI search ownership and team structure decisions. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, shares insights on organizational positioning for emerging search technologies. The discussion covers skill set ownership versus structural placement within organizations, the critical importance of SEO authority in AI search initiatives, and adaptive frameworks for integrating AI search expertise across different organizational models.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Enterprise organizations struggle with AI search ownership and team structure decisions. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, shares insights on organizational positioning for emerging search technologies. The discussion covers skill set ownership versus structural placement within organizations, the critical importance of SEO authority in AI search initiatives, and adaptive frameworks for integrating AI search expertise across different organizational models. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Should SEO own AEO?

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Frequently Asked Questions

How long is this episode of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast?

This episode is 3 minutes long.

When was this Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episode published?

This episode was published on October 7, 2025.

What is this episode about?

Enterprise organizations struggle with AI search ownership and team structure decisions. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, shares insights on organizational positioning for emerging...

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