EPISODE · May 28, 2025 · 2 MIN

Should SEO teams embrace CRO as a core part of our work?

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorporating CRO principles into every roadmap and initiative, from content topic selection to blending UX research with keyword mapping strategies. Tallent emphasizes that SEO inherently overlaps with multiple disciplines, making CRO integration a natural extension of effective search optimization work. Show NotesConnect With: Travis Tallent: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Integrate CRO principles into your SEO strategy for better results with Travis Tallent from Brainlabs.

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Should SEO teams embrace CRO as a core part of our work?

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How long is this episode of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast?

This episode is 2 minutes long.

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This episode was published on May 28, 2025.

What is this episode about?

Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorporating CRO principles into every roadmap and...

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