Should Therapists Become Influencers? Visibility, Ethics & Building a Personal Brand with Jazzmyn Proctor

Can therapists build a personal brand without compromising their ethics?In this episode, I'm joined by therapist, visibility strategist, and returning guest Jazzmyn Proctor for a nuanced conversation about what it actually means to become more visible online as a therapist.We unpack why so many therapists feel conflicted about marketing themselves, the difference between performing therapy versus embodying your work, and how to navigate visibility in a way that feels ethical, sustainable, and deeply aligned.We also dive into the recent Therapy Jeff controversy and explore what it teaches us about digital responsibility, professional identity, and the evolving role of therapists in public spaces.Whether you're trying to fill your caseload, build a business beyond one-on-one therapy, or simply feel more comfortable showing up online, this conversation offers a refreshing perspective on visibility that doesn't require dancing for the algorithm or becoming someone you're not. In this episode, we discuss: Why therapists often confuse marketing with "performing therapy"  The difference between visibility, personal branding, and traditional marketing  How to embody your work instead of constantly teaching it  Navigating ethics while building a public platform  The Therapy Jeff discourse and what therapists can learn from it  Why your digital footprint deserves thoughtful consideration  Whether therapists should include their credentials in their social media handles  The fear therapists carry around becoming "influencers"  How to prevent burnout while growing an online presence  Choosing platforms that actually fit your nervous system instead of trying to be everywhere at once  Why visibility should always begin with knowing your "why" "You do not have to perform therapy online to be a visible therapist.""You don't need to be everywhere to be visible. You just need to be one or two places where you're being impactful.""Think about your goals for being visible before you think about creating content."Connect with JazzmynJazzmyn's website The Visibility Standard podcastConnect with Caitlan Caitlan's websiteWork with Caitlan and make your next moveSupport the showProduced by Caitlan SiegenthalerCover Art by Kiara OparaIf you enjoyed this episode, share it with a friend, post it to your Instagram stories, and tag me. And if you really loved it, the best thank-you is a written review on Apple Podcasts or a comment on Spotify. That is a beautiful energetic exchange for Caitlan creating the show.