Should Traders Watch Truth Social: Sonnenfeld Explains the Signal

Welcome into StocktwitsTV. Michele Steele is joined by Yale professor Jeffrey Sonnenfeld, author of Trump’s Ten Commandments, Strategic Lessons from the Trump Leadership Toolbox, for a blunt conversation about how Trump operates and why markets react the way they do. Sonnenfeld says one of the biggest mistakes people make is underestimating Trump. He describes him as pragmatic, fast-learning, and intensely focused on keeping score through financial markets, from stocks to debt to energy. Michele and Sonnenfeld break down “the wall of sound” and how rapid-fire controversy and repetition can shape attention, as well as how traders can think about timing, especially the way Friday messaging can set up Monday market corrections. They also discuss whether monitoring Truth Social has become part of modern investing, Sonnenfeld’s view on Trump’s preference for conflict over coalition, and the “TACO” framing of opening salvos as aggressive threats that often get walked back to something that looks better by contrast. Disclaimer: All opinions expressed on this show are solely the opinions of the hosts’ and guests’ and do not reflect the opinions of Stocktwits, Inc. or its affiliates. The hosts are not SEC or FINRA registered advisors or professionals. The content of this show is for educational and entertainment purposes only. Please consult with your financial advisor before making any investment decision. Read the full terms & conditions here: https://stocktwits.com/about/legal/terms/ Chapters: 00:18 - Intro: Jeff Sonnenfeld joins 00:52 - What people get wrong 01:27 - Pragmatist, not ideologue 02:50 - Don’t underestimate Trump 03:37 - Wall of sound strategy 04:11 - Repetition and distraction 04:40 - Trump keeps score 05:50 - Friday message pattern 06:29 - Trading the timing 06:59 - Follow timing, not claims 08:24 - Oil, debt, inflation risks 09:47 - TSA funding fight 10:38 - Coalition vs conflict 11:04 - Why he wants foils 12:47 - TACO question 13:34 - Pride and expediency 14:09 - Cornered behavior 14:36 - Intimidation negotiation 16:25 - Middle East reality 16:37 - Abraham Accords angle 17:11 - Wrap and book plug