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Should We Be Using Pain Point Marketing? episode artwork

Jul 3, 2016 5 min

Should We Be Using Pain Point Marketing?

from Elevate With Jack Delosa Hosted by Elevate With Jack Delosa

So many businesses focus on the frustrations and fears of their audience, rather than to their hopes and heart. Should you do the same? My answer today is probably the opposite of what you've been told for the last 20 or 30 years, but it’s been working for me so listen up. This is why pain point marketing doesn't always work.

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Should We Be Using Pain Point Marketing?

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This episode was published on July 3, 2016.

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