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Should you build separate teams for traditional vs AI search? episode artwork

EPISODE · Jul 2, 2025 · 2 MIN

Should you build separate teams for traditional vs AI search?

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests that while temporary separation might help teams develop specialized AI skills, the significant overlap in fundamentals means these functions will inevitably merge back together. Lax compares this to the relationship between content and technical SEO, emphasizing that while resources may be divided, the teams must work in lockstep rather than as isolated units.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Explore the strategic debate of separating traditional and AI search teams with Jason Lax from SAP.

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Should you build separate teams for traditional vs AI search?

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Frequently Asked Questions

How long is this episode of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast?

This episode is 2 minutes long.

When was this Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episode published?

This episode was published on July 2, 2025.

What is this episode about?

Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests that while temporary separation might help teams develop specialized AI skills, the...

Can I download this Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episode?

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