Should you buy marketing data? (Season 3, Episode 11)

Everyone knows that business decisions are best informed by good data. But, when you're a small startup, good data is hard to come by, especially if your market is in its early stages of development. Enter the data brokers! You can just buy data about your market, and you'll be on your way to startup success... Because I'm sure all the data you buy will be super-accurate, right? Let's fire up the spreadsheets and talk about how buying data can help and hurt your startup!