Should You Go After Luxury Weddings? Here's My Honest Answer episode artwork

EPISODE · Jun 17, 2026 · 18 MIN

Should You Go After Luxury Weddings? Here's My Honest Answer

from Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast · host Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.There is a narrative going around in this industry that luxury is the goal. That if you're exhausted, undercharging, or working too hard for what you're getting paid, the answer is to move upmarket. Raise your prices. Get better clients. Go luxury.I get why that sounds appealing. And I'm here to tell you it might be one of the most misleading things we say to each other.Going after luxury weddings isn't a promotion. It's building a completely different business from scratch. And if you do it for the wrong reasons, which a lot of people are, it's going to make your situation worse, not better.This episode is my honest take on the luxury market, who it's actually right for, who it isn't, what really changes when you move into it, and what to do instead if your current business isn't performing the way you want it to.Get all the links from this episode: http://evolveyourweddingbusiness.com/365Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/———Find Heidi: Instagram (send a DM!)The Wedding Business Collective 🩵 (get your first month for $1)Ghosted Lead Booking Wizard 👻Wedding Business Shop 🛍️Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

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👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There is a narrative going around in this industry that luxury is the goal. That if you're exhausted, undercharging, or working too hard for what you're getting paid, the answer is to move upmarket. Raise your prices. Get better clients. Go luxury. I get why that sounds appealing. And I'm here to tell you it might be one of the most misleading things we say to each othe...

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Should You Go After Luxury Weddings? Here's My Honest Answer

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This episode is 18 minutes long.

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This episode was published on June 17, 2026.

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