Should you have a personal brand as a leader? | Elisabetta Torretti episode artwork

EPISODE · Aug 28, 2025 · 46 MIN

Should you have a personal brand as a leader? | Elisabetta Torretti

from The Courageous Leaders Podcast · host Joanna Howes

How do you turn personal struggles into a platform that changes lives?In this episode of Courageous Leaders Podcast, I’m joined by Elisabetta Torretti, founder and CEO of Mint and Lemon, who helps founders and teams show up online with clarity and confidence. From moving to London at 25 without speaking English, and overcoming an eating disorder, to growing 100k LinkedIn followers in a year, Elisabetta’s story is a masterclass in courage, reinvention, and building a personal brand that opens doors.We Cover: 01:21 – Moving to London without English or connections03:23 – The three teenage dreams that shaped her leap into the unknown06:10 – From insecurity and imposter syndrome to starting self-belief work09:29 – Discovering and confronting binge eating disorder13:30 – Lessons from therapy and how they built her resilience17:27 – From corporate to 100k LinkedIn followers and why visibility matters22:18 – Navigating overwhelm, boundaries, and criticism online26:12 – Why trolls are a sign of success and how to handle them28:27 – Everyone has a personal brand and here’s how to start building yours36:54 – One piece of advice for anyone scared to post online39:30 – Where she still wants to be more courageous and why self-belief mattersDon’t miss out on this powerful episode.👍 Stay inspired by joining our YouTube community! Click the link, hit the subscribe button, leave a comment, and never miss an episode. Your support helps us empower courageous leaders like you!https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ🚀 Elevate Your Leadership:Book a call for transformative leadership and team coaching:Website: https://thechangecreators.com LinkedIn: https://www.linkedin.com/in/joannahowes/ → Join our newsletter for courageous leadership insights and advice. 👉 Subscribe here: https://the-change-creators.kit.com/1a5f3c9e54

How do you turn personal struggles into a platform that changes lives? In this episode of Courageous Leaders Podcast, I’m joined by Elisabetta Torretti, founder and CEO of Mint and Lemon, who helps founders and teams show up online with clarity and confidence. From moving to London at 25 without speaking English, and overcoming an eating disorder, to growing 100k LinkedIn followers in a year, Elisabetta’s story is a masterclass in courage, reinvention, and building a personal brand that opens...

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Should you have a personal brand as a leader? | Elisabetta Torretti

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This episode was published on August 28, 2025.

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How do you turn personal struggles into a platform that changes lives?In this episode of Courageous Leaders Podcast, I’m joined by Elisabetta Torretti, founder and CEO of Mint and Lemon, who helps founders and teams show up online with clarity and...

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