EPISODE · Apr 24, 2023 · 17 MIN
Should You Import RSS Content?
from Better Radio Websites · host Jim Sherwood
For more detailed show notes visit https://www.skyrocketradio.com/podcast/should-you-import-rss-content. Several radio station affiliates have asked if importing RSS content would benefit their websites. I always answer, “What content are you providing now?” Because it’s essential to know how much you will be relying on the RSS content you’ll be importing. RSS feeds were created to generate more traffic for the website providing them. You’ve likely seen these feeds on other websites that display the latest posts from CMT.com, MTV.com, Rolling Stone, Fox News, CNN, local tv stations, etc. There are very few upsides to displaying RSS feeds like this. We view these as reasons to leave your website and the advertisers paying you to be there. Importing RSS content is the best option because it keeps visitors on your website longer. These RSS feeds are more than simple excerpts and links to the originating website. They contain full articles along with images and other content. If you’re going to import RSS content, the best route to take is to use a service provider. Here are some options that are available for barter. 1) ABC News Digital Content National News, World News, Politics, Health, National Sports, Entertainment, and news from all major music formats. Contact Mary McCarthy at 212-456-5200 or email mary.e.mccarthy at abc.com 2) United Stations Pulse Digital Content Entertainment news as well as news from all major music formats. Contact Ralph Riley at 972-562-3381 or e-mail ralphriley at unitedstations.com The best content is relevant content. This is going to be different for every market and radio station. Music news might be interesting, but the most relevant content will likely impact what your listener does today or this weekend. Local news and events will have a bigger impact on your visitors because they’re more relevant. Besides, you’re less likely to find that content anywhere else. The radio station websites generating substantial online revenue do it with lots of local content. We recommend putting a bigger emphasis on finding more local/relevant content that your listeners will find appealing and trying to do more of that consistently, promoting posts heavily on-air, in newsletters, and on social media. If you’re looking at imported RSS content, use it sparingly to increase the value of the local content you are creating. RSS content should not be the only content on your radio station website because that information can be found anywhere. Since the content has been generated from other websites, it can hurt your search engine optimization.
What this episode covers
For more detailed show notes visit https://www.skyrocketradio.com/podcast/should-you-import-rss-content. Several radio station affiliates have asked if importing RSS content would benefit their websites. I always answer, “What content are you providing now?” Because it’s essential to know how much you will be relying on the RSS content you’ll be importing. RSS feeds were created to generate more traffic for the website providing them. You’ve likely seen these feeds on other websites that display the latest posts from CMT.com, MTV.com, Rolling Stone, Fox News, CNN, local tv stations, etc. There are very few upsides to displaying RSS feeds like this. We view these as reasons to leave your website and the advertisers paying you to be there. Importing RSS content is the best option because it keeps visitors on your website longer. These RSS feeds are more than simple excerpts and links to the originating website. They contain full articles along with images and other content. If you’re going to import RSS content, the best route to take is to use a service provider. Here are some options that are available for barter. 1) ABC News Digital Content National News, World News, Politics, Health, National Sports, Entertainment, and news from all major music formats. Contact Mary McCarthy at 212-456-5200 or email mary.e.mccarthy at abc.com 2) United Stations Pulse Digital Content Entertainment news as well as news from all major music formats. Contact Ralph Riley at 972-562-3381 or e-mail ralphriley at unitedstations.com The best content is relevant content. This is going to be different for every market and radio station. Music news might be interesting, but the most relevant content will likely impact what your listener does today or this weekend. Local news and events will have a bigger impact on your visitors because they’re more relevant. Besides, you’re less likely to find that content anywhere else. The radio station websites generating substantial online revenue do it with lots of local content. We recommend putting a bigger emphasis on finding more local/relevant content that your listeners will find appealing and trying to do more of that consistently, promoting posts heavily on-air, in newsletters, and on social media. If you’re looking at imported RSS content, use it sparingly to increase the value of the local content you are creating. RSS content should not be the only content on your radio station website because that information can be found anywhere. Since the content has been generated from other websites, it can hurt your search engine optimization.
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Should You Import RSS Content?
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