Should You Launch A Podcast?

Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process of launching the Built To Grow podcast as well as the insight they've given a number of their clients that have come to them for help launching their own respective podcasts.When it comes to content marketing, there is one medium that we think outperforms all the others. That medium is podcasting. Podcasting is a powerful marketing channel for local businesses with a ton of benefits. Tim and Randy recommend 100% that all businesses should have a podcast to communicate, educate, and build trust with their end-users. Here at Pulse, we have the Healthy Living Scottsdale Podcast, hosted by Zach, our Fitness Director, joined by 2 other coaches.Among the many benefits of having a podcast is the fact that no other medium offers you the chance to have your prospect's attention for a long period of time like a podcast does. You can educate and provide value to your listeners consistently, which builds confidence and trust in your business. From our experience, clients who come in after listening to your podcast make the best clients because the trust-factor is already high.Want to get started podcasting? The first thing is to decide on which model you want for your podcast.  You can have a solo show, you can have a co-host as we do here, or you can have an interview-style podcast or a combination of the three. You don't have to be perfect to get started with podcasting; just give it a shot and learn along the way. Want to know what else it takes to get a podcast launched? Click play on this episode and learn more about the benefits of podcasting for your business and how you can get started.  Key TakeawaysShould you have a podcast for your business (01:45)Keeping your listener engaged to your show (06:28)How we do our podcasts here at pulse fitness (07:44)Leveraging your team to host the podcast (08:46)How to get started with podcasting (09:15)Knowing your audience and purposing your content for them (11:04)Benefits of podcasting for local businesses (12:57)Podcasting is a long term game; consistency pays off (14:03)Additional Resources:https://legacypodcasting.com/Bo's Podcast Stay Sore------www.PFMarketingSolutions.com/Callwinninggym.com/workshopwww.PFMarketingSolutions.com/Automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don't already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!