Should You Move Your TV Budget to YouTube?

Send us Fan MailWhen it comes to video, which advertising platform is the best? Is broadcast dying? And how do you make sure your ads don't get lost in a noisy election year?Brandon and Caleb share case studies from two $50k ad budgets and a formula you can use to determine which media is best for you.Start your 2024 advertising budget off on a solid foot with these time-tested principles!00:00 Intro01:23 Switching your Advertising Budget during an Election Year02:15 Example Company03:20 What are you trying to make happen?08:56 Math & Media Buying11:56 Let's Talk About Targeting16:02 When Digital Trumps Traditional18:01 Why Consistency is Your Best Friend22:45 Isn't Broadcast Marketing Dying?24:09 How to Get The Best Advertising Deal in an Election Year27:34 RecapHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nathan ModlOur Website: https://frankandmaven.com/Buy Our Book: https://www.amazon.com/Maven-Marketer...Instagram: https://www.instagram.com/frankandmav...TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/fran...Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a