Should You Run Paid Ads To Get New Pet Care Clients? | Ep. 142

Should you run paid ads to grow your pet care business? In this episode, I’m breaking down what I’ve learned from testing paid ads inside DogCo, why paid acquisition is not the easy lead-generation shortcut many business owners hope it will be, and what needs to be true before you start spending money on Meta or Google.I’ll walk through the reality of testing creative, monitoring performance, investing enough time and budget to actually learn something, and why I believe most pet care companies still have a lot of lower-cost, higher-leverage opportunities available before they need to turn to paid ads.🧠 Key TakeawaysWhy paid ads are not “easy acquisition”What I learned from testing more than 40 ads for DogCoWhy you need to be willing to test for at least 90 daysThe organic and local marketing channels I would maximize firstWhy yard signs, referrals, partnerships, events, and social media may still outperform paid trafficWhat needs to be in place before paid ads can become a sustainable acquisition channelPaid ads absolutely can work, but they require time, education, testing, and money. If you’re going to commit to them, make sure you’re doing it as part of a long-term acquisition strategy, not because you’re panicking about lead flow.🚀 Ready to keep growing your pet care business? Learn more about DogCo and upcoming opportunities at: http://dogcosummit.com-M