Should you say 'no' more often? episode artwork

EPISODE · Jul 29, 2025 · 28 MIN

Should you say 'no' more often?

from What's Up Docs? · host BBC Radio 4

Why is it so hard to say no? Whether it’s at work, with family, or in everyday social situations, many of us find ourselves saying yes when we really want to say no, then paying the price later in stress, burnout, or resentment. In this programme, the doctors explore the psychology behind our reluctance to turn things down, and how we can become more comfortable protecting our boundaries. They’re joined by behavioural scientist and physician Dr Sunita Sah from Cornell University , whose research reveals how social pressure, guilt, and even professionalism can get in the way of a simple two-letter word. Together, they explore why we struggle to say no, and offer practical strategies to help us do it more often, and with confidence. If you want to get in touch, you can email us at [email protected] or WhatsApp us on 08000 665 123.Presenters: Drs Chris and Xand van Tulleken Guest: Dr Sunita Sah Producer: Emily Bird Executive Producers: Rami Tzabar and Jo Rowntree Editor: Kirsten Lass Assistant Producer: Maia Miller-Lewis Tech Lead: Reuben Huxtable Social Media: Leon Gower Digital Lead: Richard Berry Composer: Phoebe McFarlane Sound Design: Melvin RickarbyAt the BBC: Assistant Commissioner: Greg Smith Commissioning Editor: Rhian RobertsA Loftus Media production for BBC Radio 4

Episode metadata supplied by the publisher feed · Published Jul 29, 2025

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Should you say 'no' more often?

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