Should You Start a Newsletter as an Artist?

Is it really worthwhile for an artist to start a newsletter, these days? Ceri’s answer is - yes. She explains why, even in the age of AI, endless algorithm tweaks and dopamine-driven social scrolls, newsletters are still the most effective way to generate sales. Ceri concisely explains how to start your own artist newsletter and shares 4 real world examples. The Artist Mastermind Circle: Ready to stop second-guessing and start building momentum in your art career? Applications are now open for the next Artist Mastermind Circle—a six-month coaching programme for mid-career artists who are serious about growing their confidence, income, and opportunities. Apply by 21 July at https://cerihand.com/artist-mastermind-circle/ and take the next bold step. KEY TAKEAWAYS Stats don´t lie – artists make more sales via email than they do any social media channel. A newsletter invites people to give you their email address. Newsletters are an effective way to build trust. With newsletters, there are no algorithms to get past. Newsletters help new audiences engage with your previously published work. Frequency is the key to trust. If you ghost your audience they will disappear. Gentle CTAs work best. Be you, don´t worry about perfect grammar. BEST MOMENTS “Newsletters can feel quaint, like carrier pigeons in the age of drones, but here's my argument: Yes, it's worth it.” “Artists consistently get more traction, more commissions and more sales through email than any other channel.” “Social media might get the likes, but newsletters get the buys.” “You don't need to be perfect; you just need to be consistent. It's not a megaphone, it's a magnet.” EPISODE RESOURCES https://libbyheaney.co.uk https://evanifekoya.substack.com https://www.helenbooth.com/subscribe https://richellerich.substack.com Subscribe to Ceri´s Beat The Block Newsletter here - https://cerihand.com/subscribe PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership **** Build Relationships The Easy Way Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network **** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected] **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/