EPISODE · Jul 24, 2023 · 29 MIN
Should You Use Billboards?
from Maven Marketing with Brandon Welch · host Frank & Maven
Send us Fan MailSo you have a limited advertising budget. You want to get the most bang for your buck.Are billboards something you should spend money on?Brandon and Caleb talk through the strengths and weaknesses of billboard advertising and give you the best practices for making them work in your marketing!00:00 - When It’s Too Late to Call a Plumber…00:46 - We are Humbled01:36 - Should Deanna Spend $1,200 per Month on a Billboard? Or Do Something Else?02:10 - What Billboards Are Capable of, and Not Capable of03:09 - What to Do When You Have a Limited Advertising Budget04:01 - When You Need Customers Today05:06 - Using Billboards for the “Today” Customer07:41 - Using Billboards for the “Tomorrow” Customer08:00 - What to do When Most People Don’t Need Your Product Right Now08:50 - The Superpower of Billboards09:48 - How to Earn A Higher-Quality, Higher-Paying Customer11:31 - Billboards Weaknesses12:41 - Are Billboards Worth it in a Small Town? And What Should My Billboards Say?14:40 - 5 Best Practices for Using Billboards 17:15 - Billboard Math21:01 - So, Should You Use Billboards?21:56 - Digital Billboards vs. Analog Billboards22:32 - Pros and Cons of Digital Billboards24:25 - Do’s and Don’ts for Billboard Contracts25:39 - Digital Billboards Bonus!27:10 - Final Thoughts28:20 - OutroDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
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Send us Fan Mail So you have a limited advertising budget. You want to get the most bang for your buck. Are billboards something you should spend money on? Brandon and Caleb talk through the strengths and weaknesses of billboard advertising and give you the best practices for making them work in your marketing! 00:00 - When It’s Too Late to Call a Plumber… 00:46 - We are Humbled 01:36 - Should Deanna Spend $1,200 per Month on a Billboard? Or Do Something Else? 02:10 - What Billbo...
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Should You Use Billboards?
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