Should you use Customer Match in Google Ads?

Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing a framework for layering audiences on Targeting mode with search-based campaign types.Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!Key Topics Discussed:Customer Match ListsDemand Gen CampaignsSensitive Interest CategoriesNon-Linear TargetingCreative-Led TargetingAudience Targeting in Search CampaignsAudience Targeting in Shopping CampaignsAudience Exclusion in Search CampaignsYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode51Google Ads Account AuditAre your Google Ads crumbling? Get a professional Google Ads Account Audit with Jyll! Now with a more affordable pricing tier for small businesses. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode51Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro