Should Your Business Start a Podcast for Marketing? | John Tyreman

Send us Fan MailPROFITABLE TALKS...In this episode of The Profitable Creative, host Christian Brim sits down with John Tyreman, founder of Red Cedar Marketing, to explore how podcasting is evolving—and why it’s becoming one of the most powerful marketing tools for experts and professional services firms.John shares how the COVID-era podcast boom changed the industry, why audio still dominates listener behavior, and how business owners can use podcasting to build trust at scale. They dig into the growing role of video in podcast discovery, the psychology behind parasocial relationships with podcast hosts, and why many business podcasts succeed even when listeners consume them primarily as audio. The conversation also goes deeper into entrepreneurship and the realities of building a creative business—from surviving layoffs and launching a company from scratch to scaling with systems like EOS, building strategic networks, and pricing services for growth instead of trading time for money.PROFITABLE TAKEAWAYS...Whether you're a creative entrepreneur, consultant, or professional services leader, this episode offers practical insights on:The rise of podcast marketing for professional services firmsWhy audio still matters—even in a video-first worldHow networks and relationships drive business growthPricing strategies that avoid the “hourly trap”Using systems and processes to scale beyond survival modeIf you're thinking about starting a podcast, growing your audience, or building a sustainable creative business, this episode will challenge how you think about content, marketing, and entrepreneurship.Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  https://bit.ly/4uCmlX2