Should your C-Suite learn to use AI before your employees? episode artwork

EPISODE · Jul 2, 2025 · 4 MIN

Should your C-Suite learn to use AI before your employees?

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Should C-suite or employees lead AI adoption? Joyce Gordon, Head of AI at Amperity, explains why both leadership and frontline staff must understand AI capabilities for organizational success. She discusses how executives should provide guidance on appropriate AI use while empowering individual contributors who best understand specific use cases. Gordon shares strategies for balancing top-down direction with bottom-up implementation to transform customer experience through unified data and AI personalization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Jul 2, 2025

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Debate whether AI adoption should start with executives or employees with Joyce Gordon from Amperity.

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This episode was published on July 2, 2025.

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