Shoulder Season Is Coming: Getting Your Teams Aligned Before It Costs You More

Shoulder season demand is softer. Occupancy starts slipping. And the instinct is often simple: lower the price.But pricing is only one part of the equation.In this RevLabs x RSU Masterclass, Kyle Driskell is joined by Jay Whiteley, VP of Revenue & Commercial at VueStay Vacations by Casago, and Uvika Wahi, Editor at RSU by PriceLabs, to unpack what actually drives shoulder season performance.They discuss why today’s shoulder-season traveler looks different, how revenue, marketing, distribution, and operations need to work together, and why seemingly smart decisions can hurt profitability when teams make them in isolation.You’ll learn:✔ What to review immediately after peak season✔ Why “price is the output, not the input”✔ How discounts, OTA promotions, fees, and marketing can accidentally stack against you✔ How to communicate performance and strategy before owners start shopping aroundIf your shoulder season strategy begins and ends with lowering rates, this conversation will give you a much bigger playbook.To learn more, visit https://www.pricelabs.coThinking of giving it a try?Sign up for a free 30-day trial period at https://pricelabs.co/users/sign_upCheck out our reviews on Capterra - https://www.capterra.com/p/158348/PriceLabs/