Shoulder-to-Shoulder = Better Sales | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

You know, brick-and-mortar retailing is all about face time, right? So I want you today to think of taking a piece of paper and holding it between you and a buddy, face to face. Now act like that is something you're describing to the other person. Now I want you to move where you're more shoulder to shoulder and hold that piece of paper out in between you, it could be a piece of merchandise as well, out in front of you. Now, how does it feel? Which one feels more normal and which one feels more salesy? Well, I think the one that feels more salesy is when you are face to face. Because when you're shoulder to shoulder, we relax, it's like a buddy helping you figure it out. So today, I want you to look at your body position because selling from the side puts shoppers at ease, and people at ease by more. If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!