Show 132: Branding Expert and Mascot Artist Jordan Wilson (pt 1)

Today we unveil a new logo for the show featuring our newly identified mascot “Maris Otter.” On today’s show we’re going to talk branding and design with Maris’s creator, Jordan Wilson. Jordan is a branding expert responsible for the incredible design and marketing at Old Town, as well as a redesign of 54-40 and the branding of new brewery, Foreland. In a special two-part show, we’re going get under the hood of this fascinating process and see how it works.