Show 188: The Business of Hops with Max Coleman

Today we are joined by hop grower Max Coleman for a special edition of Beeronomics. Hops are a very unusual crop, sold only to a single industry for one purpose. How does this business relationship work? We’re going to ask Max how he knows which hops to grow and how many, and how the market for hops works. Photo: Max enveloped by a field of Mosaic hops.